Target Audience Power-Up

Describe your market in one plain sentence. The Power-Up shows back what it understood: the kind of business, the map categories it will search (untick any that don’t fit) and the area, with a distance in miles or kilometers. When a place name could mean more than one town, it asks which one you mean. Your first visit opens straight on the describe step, with an example of how to write it.

For example, the owner of a two-person bookkeeping practice types roughly what she’d say at a barbecue: small construction and trade businesses around Tucson, nothing enormous. The Power-Up shows her what it understood, she unticks one category that isn’t her kind of client, and she confirms. No industry classification codes, no query builder.

Choose how many businesses get researched and see the most the search can cost before anything is spent. A search can’t start until its cost is known, and if an estimate fails, you simply retry. Target Audience runs on your A.I. connection, either the managed A.I. service or your own A.I. key, and it tells you plainly if one is missing, naming both ways to connect.

For example, a business coach exploring a new niche starts small, researching a modest number of businesses to see what comes back, and knows the ceiling on cost before she presses Start Search. If the shortlist looks promising, she can run the description again and research more.

Each business found is researched from its own website: why it fits your description, what it does, how big it is and how to reach it. That context is what makes a first call or email specific instead of generic. Where an address looks like somebody’s home, it’s withheld; the business still lands, reachable by phone, email and website.

For example, a marketing agency looking for owner-run dental and physio practices within twenty miles gets a shortlist where each practice explains why it matched. The account manager opens one, sees what the practice does and how big it is, and writes a first email that shows she actually looked.

The search runs in the background with progress in plain terms: the stage it has reached and how many businesses have been researched out of how many. You can leave the page and the search still finishes. If your market is small, the Power-Up tells you this is the whole market and offers two ways to widen (reach further out, or loosen the trade), which you take or leave. It never widens by itself.

For example, a consultant based in a town of about six thousand people assumes there isn’t much around her. The search comes back and tells her plainly that what she sees is the whole market inside her radius. She chooses to look further out, and now knows something about her own market she didn’t know that morning.

Tick the businesses you want and press Add to CRM. Each one turns to Added to CRM in place and becomes a company at the Lead stage, carrying its research. Up to 100 can be added per search by default, so a big result never becomes a big mess. A found email is kept as the lead’s Temporary Email, so a lead you picked can join one of your Audiences; a lead without one is marked “No email yet.”

For example, the bookkeeping practice reviews about sixty businesses, removes the obvious mismatches and adds around forty to her CRM as leads, ready for a task, a call or a personal email. Each lead carries the research that explains why it’s there.

Businesses already in your CRM are marked before you choose and can’t be added again, while two different businesses that happen to share a name both land. Nobody is ever invented: a found business lands as a company with no person until you add one, and your emails greet it by its company name.

For example, an IT consultancy that has run its CRM for six years searches its own county. A dozen of the businesses that come back are already its clients, each marked as already in the CRM, so the owner adds the rest without worrying about duplicating anyone he already invoices.

Saved descriptions are kept newest first, each with a picture of its kind of business. Run This Search Again reopens at the research limit you used last time. A repeat search leaves out what you rejected, doesn’t research again a business you already decided on, and keeps the ones you added as yours.

For example, a business coach who described “owner-run dental and physio practices within twenty miles” in the spring opens the same saved description a month later and presses Run This Search Again. The practices she turned down don’t come back, the ones she added show as already hers, and she reviews only what’s new.